Buyer behaviour central theme at B2B Marketing Forum 2013
Exciting times in Business-to-Business marketing and communication have arrived. New tools, technologies and tactics are transforming the way marketers engage with prospects and turn these engagements...
View ArticleB2B buying behaviour: buyers want easy decisions
Nick Southgate is a philosopher who has worked in advertising for many years. For the last three years Nick has worked in marketing & advertising as a behavioural economist. By looking at things...
View ArticleIntroducing: A new B2B-marketing conference experience for 2013
Just Imagine your ideal marketing conference where…… You would be inspired by great speakers, learn from successful case studies, be trained in new marketing skills, You can participate in round table...
View Article“B2B Marketers should get off their chairs and kick some ass”
“B2B Marketers should stop being lazy by sitting in their chairs. They should have the courage and audacity to be proactive in their jobs”, says Roel Haanappel, business marketer at UNIT4. According to...
View ArticleManaging the lead process in a B2B company with a great variety of products
Managing leads is hard in any company but if you have a company selling more than 15.000 products to over 10.000 customers you need a good lead management system in place. At NXP semiconductors they...
View ArticleThe Rise of Relevance
With all the hype about content marketing online, it seems as if it’s a new trend in marketing. The truth is, that even though the importance of online content for SEO and social media has put a new...
View ArticleThe end of segmentation in B2B
Segmenting your marketing efforts is a must, but you have to do it right says John Watton of Silverpop. You need to ensure you know all about your customer so you can offer him customized marketing...
View ArticleThe importance of mutual understanding between marketing and sales in B2B
Alignment between marketing and sales pays off: it generates more new clients with fewer leads, more turnover and better client retention. It is with good reason that we hear more and more often that a...
View ArticleBusiness Buyer Insights XL 2014: 2 myths debunked
How do B2B buyers decide on large investments? Any sales or marketing professional would like to have more insights in this process. In the annual Dutch survey for the B2B-community, by spotONvision...
View ArticleThe “Hall of Fame” of the B2B Marketing Award.
The Dutch B2B Marketing Award is already going into its seventh year. Initiator spotONvision puts B2B marketing cases and success stories in the spotlight: ‘Business-to-business still doesn’t get the...
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